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In the last article, we talked about how advertising has evolved since the beginning of the centuries. Today’s topic is the development of advertising in the 20-21 centuries, during the advent of radio and television.
Advertising on the radio
The first radio commercial came out in the 20s of the last century to an audience of about 1000 radio receivers in Pittsburgh (USA). By the age of 30, the number of radio stations and radio advertising had increased, and it was not recorded in advance, but simply pronounced by the announcers live. The radio advertising boom came in 1940, at that time, most families in the United States had a radio receiver.
The most interesting form of radio shopify website design advertising was “swallones”. This is what the radio series was called, which sponsored companies that produce household chemicals, hence they got their name. Their main audience was housewives. The first souvous opera called "Betty and Bob" was released in October 1932. Soyuzov then moved to the TV screens.
The invention of televisions in the middle of the 20 century pushed the radio into the background, but after the Second World War it again gained popularity, especially among local companies. It is known that more than 60% of advertising local companies placed on the radio.
Radio in Russia
Despite the fact that the day of the creation of the radio receiveer is May 7, 1895, until 1925 this invention was used exclusively for communication with warships. Since 1925, wired radios have been installed in residential buildings. Later, they were actively used to not alert the population about the attack of enemies during the war. After it, the radio became the main media in the USSR.
Since 1948, 3 software broadcasts have appeared on the radio, and after 1962 the broadcasting took place around the clock. Despite the high popularity of radio, it was used exclusively for political and propaganda purposes. Advertising appeared on it only at the end of the 20 century in blocks of information ads, which were read in the morning and afternoon. The first commercial advertising first appeared in 1990 on a private radio station “Europe plus Moscow”.
Television advertising
The first TVs suitable for use by the masses appeared in the 30-ies of the last century. And the video process was opened in 1956, after that, television advertising replaced all its advantages of radio advertising. Someone says that the first television advertising was the advertising of the soup Procter & Gamble, but today only the recording of watch advertising, which was shown in the United States in 1941 during the broadcast of the basketball match.
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發表於 2024-11-9 15:26:44