And be sure to structure your

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Page for success, too. Most people don’t read landing page copy in meticulous detail, so adding a catchy headline can help them grasp the most important details. Leads are also likely to pay attention to any subheadings you might include, as well as check out your images, CTA buttons, and other visual elements, so pay special attention to these details. Don’t forget to optimize images It may be more difficult for Google and the rest of the search engines to process, understand, and categorize the visual elements on a landing page.

However, you can help simplify the process considerably by optimizing a few details attached to your visuals. You’ll also want to keep in mind that people do browse the image tab attached to their search results, so optimizing images can help SEO considerably. Choose your ICTP Conference 2017 image’s file name carefully, taking care to make it short but descriptive. Use dashes to separate words. Spend a little time choosing the right alt text, too, as that’s what will appear in the image’s place if it fails to load for any reason. (Screen-reading software also uses alt text.) Great alt text clearly but concisely describes your image.



Implement a link building plan Link building is just as important in pages.SEO for landing pages as it is any other time you want to raise your SERP rankings, so make sure you don’t leave it out of your strategy. Search engines always look at whether other people around the web consider a page relevant and valuable, and a backlink is one of the strongest possible signals.