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The four biggest changes to the web analytics tool from previous versions – New insights and predictions powered by artificial intelligence and machine learning. – Better integration of recipients with Google ADS. – Reporting within the customer lifecycle. – More detailed control of user data. Intelligent insights Google Analytics can now inform marketers about important data trends. This is possible by leveraging existing Google machine learning models. For example, Google Analytics will use website data to identify products that are in increasing demand due to new customer needs. These capabilities can help marketers predict future customer actions and make better business decisions based on them.
More accurate user integration with Google Ads Google Analytics has been designed to provide Europe Cell Phone Number List accurate information about customer behavior both on the website and in the mobile application. We can better use the information obtained in this way when targeting Google Ads campaigns, building more accurate recipient lists. Thanks to the comprehensive view of the customers journey through various devices, we can better tailor the advertising message to them. The new Google Analytics will focus on the customer lifecycle. He wants to get to know him thoroughly so that his purchasing needs can be answered even more precisely. The analysis will start at the moment of acquisition, through conversion, to maintaining the relationship.

The new Analytics will allow you to answer the question whether customers first found your company on the Internet and then installed the application to convert. You will also find here tips on what to do to maintain customer relations. In Google Analytics , the reporting tabs regarding customer engagement and retention have been simplified and reorganized so that marketers can quickly access the information they are interested in. Checklist Sign up for the newsletter and download the GA implementation checklist Thanks to it, you will properly implement Google Analytics on your website! Email YES, SIGN ME UP! I consent to the processing by PEOPLE Sp o. o. based in Katowice my personal data in order to provide the Newsletter serviceExpand all Detailed data control in Google Analytics .
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