Creative Group Increase loyalty

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Since the concept of Marketing 3.0 emerged , proposed by Philip Kotler, this is the trend. Therefore, Personalized Marketing serves this market of increasingly demanding consumers for valuable relationships with brands . This premise, then, helps explain the advantages of Personalized Marketing for your business. Next, we are going to talk about them. Continue reading! Improve customer experience Personalization of offers, products, services and content help improve the customer experience . Who doesn't like to be treated well, feel unique and be called by their own name.


That's what Personalized Marketing does. In this way, people feel valued by the brand Croatia Phone Number List and create a relationship of closeness and trust, because it understands their tastes and knows how to satisfy them. This also contributes to improving the brand image and strengthening branding . Facilitates decision making Personalization also improves the customer experience by avoiding option overload. This effect occurs when people have too many options and end up paralyzed, unmotivated, or unable to act. In a market, between an offer with 4 types of jams and another with 6 types, which do you think sells more.





Psychologists at Stanford University conducted a study that showed that the shelf with 6 jams, although less attractive, generated more sales because it made decision-making easier. Therefore, Personalized Marketing avoids this effect when it suggests products and services that the customer is more likely to like. Therefore, the choice options are reduced to this group and decision making becomes easier. personalized marketing Source: Creative Group Increase loyalty When you are well served in a store, doesn't it make you want to return? That is precisely the logic of personalization.