Overcome; especially when offices across departments and locations are spread across the globe. Also products like payment gateways are very complex and it is impossible to cover all their features via email. Persuasive emails should be brief because time is limited and there is little time to read literature-sized emails, especially cold emails. Creating a comprehensive value proposition with very little text for a technically complex product is no easy task.
Ehat solutions helped you overcome this challenge. First we tested last database different main BOCs for each group of companies. We received immediate responses and were able to initiate conversations with CEOs or founders of small companies. Targeting leaders in large organizations is another matter. Instead you could start a conversation with an associate-level employee and then reach out to the decision-maker. For the second challenge we ran multiple.
Tests and analyzed the questions we received about the product to answer them in our messages. We found on-point wording that almost completely eliminated misunderstandings about the value of the product and immediately increased conversion rates in the responses we received. Another driver of attracting the attention of billion-dollar revenue companies is deeper research into existing customers and their best practices. Social proof tactics.
發表於 2023-10-9 12:37:17
