Utomation of processes in the online store using artificial intelligence | n.Emphasis on privacy and trust Artificial intelligence due to its capabilities and the need to constantly collect data that is necessary for its operation is increasingly causing concern. Many people fear that their right to privacy is being compromised. There is also concern about the fact that artificial intelligence is guided only by efficiency and the tasks assigned to it.
Popular culture has long been feeding us visions of AI that gains autonomy taking into account only its own interests and not the interests of humanity just mention the famous films The Matrix or Terminator . Artificial Phone Number List intelligence due to the use of machine learning can also act contrary to society's values. In for example it was noticed that the employee recruitment assistant implemented by Amazon clearly discriminated against women.
This was due to the fact that the program studied thefrom the previous years according to which women applied to the company much less frequently. The system therefore assumed that men were preferred by the employer and awarded them a higher number of points. For this reason Amazon's tool was never implemented. The dangers associated with artificial intelligence were also revealed in connection with the Cambridge Analyca case. This company used advanced targeting of social media users to present them with content strongly related to their views and values.