Trends and the pain of the buyer

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The huge investments in economic terms by buyers and the difficulty of describing the features, advantages and peculiar aspects of the products. The purchasing cycle and buyer journey are lengthening, decision-making processes are based on concrete and specific elements, capable of solving specific and structured problems. Doing B2B web marketing today is a process that always puts the buyer at the center.
  
Understanding his needs to be there, just when he is looking for the solution to his problems and answers to his doubts is essential to give a positive and profitable turn to your B2B web marketing. Digital selling can be helpful because Job Function Email List it improves engagements, attracts prospects and guides them in the decision-making process, also acquiring considerable trust. B2B web marketing and digital selling.



New paradigms and opportunities 2020 has brought enormous changes in the way we use digital and this has generated a new, unexpected and completely different situation. If in 2019 there were 570,000 Italians who resorted to smart working, in 2020 they rose to 6,500,000 (Polytechnic data). Almost 94% of large companies and 60% of medium-sized companies have adopted remote working to combat the pandemic situation.